1) Contents Table
2) Introduction :
Is the venture new or established?
What is the nature of the undertaking?
Who is the management team?
Who is the competition?
How large is the marketplace?
To what extent is the business dependent on suppliers?
What are the projections and financial history?
What are the investment required and the proposed exit route?
The company's background and track record - with a CV in the
case of an individual.
4) Products / Services Provided.
5) Management and Organisation.
Commitment to company success, financial and otherwise (including
share bonus and other arrangements).
Extent of reliance on outsiders such as lawyers, non-executive
directors, family and friends; new skills required for company
6) Markets and Marketing.
Your market: who your major
customers are, and why; how
you plan to find and reach potential customers; how much
bearing your marketing budget will have on your success.
7) Methods of Operation.
Production (if appropriate): actual/potential problems in production
process; present/projected capacity; proposed quality/efficiency
employee need; availability of relevant skills; current/projected
Premises and facilities:
current/future suitability of premises; vulnerability to rent
or leasehold pitfalls (as opposed to property ownership); adequacy
of plant and machinery - cost and likely date for replacement.
8) Financial Information.
Are revenue and capital budgets, and cashflow forecasts logical
and consistent with the rest of the plan?
Are the assumptions realistic given current economic conditions?
Other Information :
How sensitive are the projections to the assumptions you have
Is there any reason to doubt the soundness of the projections
(e.g. historical results)?
When is the break-even point reached?
What are the alternatives and what is the intended exit route?
This is the area where your accountant
should be invited to assist you with the preparation of the
This information was kindly supplied by:
Brooking, Ruse &
Co. Chartered Accountants.
T.+44(0) 1934 622466