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Identify and observe your competition. Find out about their strengths and weaknesses.

Learn from your competitors.

Having competitors is no bad thing.
Their very existence proves that there is a market for your products or services.
Observe how they run their business. Look for aspects of their business that you could adopt and those that could be improved.
Don't assume that offering your products / services at a lower price than them will automatically win their customers. Competitors can change.
Try to predict how your competitors would respond to the birth of your business.

Never 'bad mouth' your competition.

It is advisable to enlighten potential customers about the positive differences between your products/ services and those of your competitors.

However, one should never attempt to win custom by bad mouthing your competition. The process of 'blowing out their candle to make yours shine brighter' often backfires and loses the customer's respect.

You can be sure that your competitors will find out if your allegations make a serious dent in their sales and, unfounded or not, retaliation can sometimes follow.
Not goooood......bad!



'Start in Business' Best Sellers :

The Beermat Entrepreneur : Advice on Turning a Good Idea into a Great Business.
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Hackers and Painters : What impact will programmers have on the rest of us?

Legal Document Templates :
Trading : Debtors & Creditors, Contracts & Letters etc.
Corporate : Corporate Docs & Forms, Company Admin, Companies House Forms
Employment : Recruitment, Staff Management, Discipline & Dismissal
Health & Safety : Health & Safety Statements, H & S Forms

Retailer's and Trader's Resources :

UK Wholesale Directory + Product Database :
SimplyWholesale : Find suppliers & view live wholesale offers.

Wholesale Directory - List of Suppliers :
UK-Trader's Wholesale Guide : Used by thousands of traders. Instant download.

Business Software :
Business Plan Software : Generate a solid business plan.

Gadgets / Future :
Electronic Product Code ( EPC ) Network : Research into the future of products
Buying Gadgets : The first Bluetooth products on the market.
Making Gadgets : Programming wireless devices with Java 2 ME.

Fun Stuff / Entertainment :
Ghana Soundz, Music : Probably the best music you will ever hear
The Office, TV Series : Useful when training your staff!
Need a Better Office Ambiance? : Sound like a call centre on the telephone!