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Key Facts

[Ref: AM132]

Business For Sale : Award Winning Motorcycle Main Dealership Sales New and Used
Location : East Midlands, UK
Leasehold | Asking Price: "£100,000"

Contact: Turner Butler

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Asking price includes

Turnover of Circa £1,800,000
Showroom Fixtures & Fittings + Workshop Tools & Equipment
High impact premises in wonderful key position
Retention of highly desirables Franchises etc.
Highly skilled, competent and loyal employees
Excellent reputation for high quality services
Very high in house standards
Internet website

Business profile

The Dealership was established in 1989 and has since grown in size and stature to become one of the Midlands pre-eminent award winning retailers of fine pedigree new and used motorbikes. Perfectly located and operating from purpose designed and refurbished premises which possess a lovely clean and modern image, as well as high visibility and impact for the high levels of passing trade in this main arterial road position, the business specialises in the sale of Sports / Super bikes, clothing, accessories, parts, MOT’s, services and repairs from its three floor showroom/ workshop/ offices premises, along with the sale of scooters, used motorcycles, associated parts and servicing.

This Dealership is renowned for its commitment to excellence and prides itself on the precision workmanship of its mechanics.

This business has been awarded “National Dealer of the Year” by two of the most highly regarded, desirable and respected motorcycle manufacturers in recent years, in addition to: “National Service and After Sales Dealer of the Year”, and have consistently met and surpassed dealer standards throughout and since.

The business has a large and exclusive geographic territory secured from a number of world renowned suppliers. The business’s dedicated team of staff consists of skilled, qualified and efficient technicians who share a common passion for 2 wheeled vehicles, The business’s full time mechanics provide clients with expert and meticulous motor bike servicing, ensuring their prized possessions receive unrivalled attention. This 5 star quality service attracts buyers who in some instances travel across Europe to avail themselves of the expertise on offer.

The Dealership also has a successful clothing, accessories and memorabilia department. The huge range of premium quality clothing includes helmets, leather suits (one and two piece), jackets, pants, gloves and boots from top name brands which produce superb protective gear that is also beautifully tailored and features cool styling. There is brand name sports and casual wear for him and her and even a comprehensive range of kiddies' gear too.

The Dealership also stocks a huge range of performance and cosmetic accessories. The range from leading performance manufacturers is truly massive. Whether the customer’s requirement is simply for a tank pad or wholesale engine upgrades, there is something in the range to suit every taste and budget, including performance cams , piston kits, exhausts, racing clutches etc etc.

The Dealership can also offer an excellent choice of their “own name" branded accessories too, including tank protectors and nose cone masks. In short, This business provides everything needed to allow the customer to individualise their machine to their exact taste, right down to one-off paint schemes, powder coating and metal polishing.

Key Strengths

• Excellent working relationships with customers and leading manufacturers.
• High repeat business and solid customer base.
• Specialists in prestigious world – leading brands.
• Unique product range with an exclusive territory.
• Loyal and dedicated staff.
• Envied “award winning” reputation throughout the industry.
• Wonderful modern and up to the minute showrooms

Growth and Expansion

• Scope to increase existing sales range.
• Opportunity for further growth nationally and within international markets and room to expand a well known existing business.
• Excellent opportunity to develop “on-line” sales of clothing and accessories.
• Scope to further develop servicing facilities.


The business operates from leased premises of circa 7,500 sq. ft, over three floors, which are situated in a highly visible location. The lease expires in 2019, with a break clause around 2012. Annual rental is circa £25,000, with rates circa £16,000 per annum.

Please note: The rental includes an adjacent car lot (including valet bay), which is sub-let for £8,500 per annum plus rates.


There is a high level of continuity of quality staff within the company, which ensures maximum customer confidence, and a high level of customer service. The employees have developed long established relationships with clients and suppliers alike. The owner recognises that the key to success for any business lies with the personnel and to this end the company has a motivated and skilled workforce of 8 staff who feel that their contribution is appreciated and valued. All of the employees are carefully trained to assist customers with friendly, knowledgeable and practical advice, and pride themselves on delivering outstanding customer care at every step. The strength of this company lies with its professional committed workforce.

Financial profile

The business is being offered for sale as a going concern “turn-key” opportunity, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. The business is financially stable with no borrowings, low overheads, positive cash flow, no debtors, high gross and net profits and has shown consistent strong growth in both sales and profits.

The current Turnover is circa £1,800,000 per annum.

Support and Training

The current owner will assist fully with the hand-over of the business to ensure continuity of trade and profitability and current stock will be offered at cost value.

Reason for Sale

Having spent the last 20+ years in the industry and the most recent 10+ years developing this fabulous business, the current owner now seeks a lifestyle change which will enable him to indulge personal interests and passions. The current owner also recognises that the business is perfectly poised for substantial growth under the stewardship of a pro-active owner with fresh energy and drive.


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