What You Should Know About Email Delivery

What You Should Know About Email Delivery

Sending an email out to a list is not as simple as it sounds. Many factors must be taken into consideration before you click that send button.

Many emailing services provide ways to avoid being plunged directly into the abyss that is the spam folder. However, the content is the most important piece of your email campaign if you want to create long-term subscribers. A common mistake is for a company to purchase lists of emails. This will increase your reach, but this is quick way to get marked as spam, which hurts your delivery in the long run.

Three Important Things to Remember:

  1. Email to a good, opt-in list.
  2. Keep your readers coming back with interesting & relevant content.
  3. Test all of your images and links.