5. Marketing the Products.
How to market My Very Own Book.
We're convinced - and we're convincing others every day - that
these quality books practically sell themselves. But that doesn't
mean customers will automatically beat a path to your door.
Remember, you need four things to become a successful entrepreneur:
your dealership package, hardware, supplies and your drive to
achieve. We provide the tools, but you ultimately must make it
work!
You are your own boss!
The time you choose to spend marketing this exciting product is
up to you.
You will determine your own income.
You can market your books through direct sales (on location)
or indirect sales (mail order). Or combine the two for even higher
profits. It's all up to you.
Don't put it off. Fill in your licensing
agreement and get started today!
On Location.
The idea is simple. Go to wherever your customers are and sell
directly to them. Who are your customers?
That's one of the best things about My Very Own Book. Our wide
range of products (for newborns, children and grown-ups) gives
you the power to decide!
Where are they? Practically everywhere! Choose a location that
attracts large numbers of people (arcades, airports, etc.). Or
pick a spot with possibly fewer people that has higher concentrations
of your potential customers (day care centres, hospitals, sporting
events, etc.).
How's it done? Select a location or several locations, set up
your equipment and make the books while your customers wait.
Some of the more popular and profitable locations include:
1.
|
Shopping Arcades.
Especially profitable.
|
2.
|
Regional Shopping Centres.
Great generally year-round
|
3.
|
Department Stores.
Our dealers have worked with a number of large department
stores, including House of Fraser.
Please call us for advice before setting up these locations.
|
4.
|
Speciality Stores.
Party supply stores • Sporting goods or Army / Navy
stores • Fishing Shops • Sports Memorabilia Stores
• Portrait studios • Craft shops
|
5.
|
Tourist Attractions.
Zoos • Circuses and Fairs • Resort Areas •
Children's Museums • Local Carnivals • Theme Parks
|
6.
|
Promotional Events.
Fund raisers (Churches, Schools, Companies) • Grand
Openings • Premium Items
|
7.
|
Conventions / Shows.
Trade Shows • Boat and Car Shows • Arts and Craft
Shows • Sports Memorabilia Fairs
|
8.
|
Special Events.
Sporting Events • RV Rallies • Flea Markets •
Boot Fairs
|
9.
|
Schools.
Daycare Centres • Kindergartens • School Carnivals
and Fund Raisers
|
10
|
Military Bases.
Special Events (air shows etc.)
|
11.
|
Airports / Hotels.
Gift Shops • Free Standing Displays in Lobby
|
12.
|
Theme Parks.
Including wildlife parks and such amusement parks as Alton
Towers and Chessington Park
|
13.
|
Hospitals / Doctors' Offices.
Gift shops • Pediatricians' offices • Free-standing
displays in waiting rooms or main lobby
|
14.
|
Many, Many More.
By now you've probably thought of several outstanding locations
in your area. Order your dealership package today, and start
making profits!
|
Mail Order
Again, don't let this term scare you. Mail order isn't at all
as difficult or as expensive as you may think. In fact, it's really
quite easy and cost-effective. And it's the best way to attract
new customers outside your immediate area!
You can market your books through direct mail, newspaper and magazine
advertisements, or other techniques.
1.
|
Direct Mail.
With a mailing list - either purchased from a mailing
list company or developed by yourself (new homebuyers,
members of professional organisations or churches, new parents,
etc.) - you can send information about your exciting products
to thousands of people. This is an effective way to generate
new sales leads.
|
2.
|
Advertising.
The classified sections of publications are an inexpensive
medium in which to advertise. They're also very useful in
testing whether a particular publication will generate even
more sales for you.
For example, if a classified advert in Parent Magazine is
successful, you can run a larger ad in the same publication
with confidence.
|
3.
|
The Internet.
A number of dealers are already harnessing the power of
the Internet to generate more sales.
Visit http://www.CustomBooks.co.uk to see a dealer in action. |
4.
|
Other Techniques.
Use your own expertise and creativity to market your products.
Consider using handbills, circulars, flyers, or TV and radio
commercials to increase your sales. Or call us for even
more ideas.
|
|
