How Colour Affects Your Brand Perception

How Colour Affects Your Brand Perception

Learn how a simple change of colour can increase the value of your brand. Customer perception goes beyond just the image itself.

“84.7% of consumers cite colour as the primary reason they buy a particular product.”

“Research reveals people make a subconscious judgment about an environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on colour alone.”

20130408-TopRankTeam-Psychology of colors

admin