If you already own a blog, then it means that you are aware of the benefits of using it as a business tool. However, do you know how you can make your blog content appear easily on google search engines? Do you know how to write a successful blog that will drive traffic and sales?

To understand the full benefits of blogging, you need to make sure that you publish fresh and informative content, and optimise your blog posts using these handy tips.

The only way your business marketing campaign can succeed is by optimising the blog post for search engines and end-users as well. 

Also, you have to be careful about the topics you choose to write about so that it can be easy to come with content that is engaging to the reader.

Therefore, emphasise on implementing SEO rules and other small details into your daily blog posting routine


A blog post that is fully optimised and contains quality content will most definitely rank higher when a search is conducted on a search engine such as google, bing or safari. A blog post cannot get a higher ranking just because it is well optimised. It must have high quality and unique content as well.   

Don’t rush to create a lot of content for your blog by thinking quantity is the most important factor. Instead, take time to decide on which topics are best to write about, using quality copywriters.

Once you have decided on the topic, conduct a detailed analysis and answer the questions below:

  • Your blog post will talk about which topics?
  • What is your main goal when creating a blog post (to generate more traffic, improve your keyword ranking or promote your services)?
  • Will the blog post help or benefit readers in any way?

Once you have answered the above questions, you can get into writing your quality content. Here are 5 tips to remember when learning how to write a blog that is perfectly SEO optimised.


According to marketing specialists, keyword research is the first thing that you should do when planning to develop a blog posts marketing strategy. Keyword research helps you understand what end users are looking for; that is why you should work on securing a keyword that is easy to remember.

Besides choosing a keyword, it is also vital that you learn how to use the phrase correctly. That makes sure that you use it in a way that it sounds natural and makes sense.

 Do not try to force the use of keywords because search engines will flag this as keyword stuffing. 

Google uses algorithms to uncover such errors. Therefore, you can try to use synonyms or LSI* (Latent Semantic Indexing) to solve this issue of keyword stuffing. 

To analyse keywords, I suggest using a free tool called Ubersuggest, which can be found at

Ubersuggest seo tool

*LSI is related terms that search engines use to understand the content on a webpage. This free tool generates LSI’s


It is vital that you use headings correctly because they will design or structure the entire page. Another reason as to why heading should be used correctly is for search engine optimisation purposes and also so that it can be easier for the audience to read.

Many people rely on subheadings to find the blog post that they are looking for; that is why it is important that you include keywords in the subheadings. Moreover, avoid including keywords in all subheadings so that they can sound natural.


Paragraphs are used by everybody when creating content, but only a few people use them correctly. To make sure that you use paragraphs as required, avoid starting each sentence on the next line and avoid the use of large paragraphs.

When you create short paragraphs and use them correctly, it becomes easier to read and access your content even on mobile devices such as smartphones.

If you want your content to be easy to find for both search engines and the audience, then we recommend the use of small paragraphs that have at most 2 or 3 sentences. 

Also, make use of various formatting options that are available such as italic, bold and underline.


When you create new content for your blog post, make sure that you add internal links. Moreover, if you have an old blog post that can be associated with the new post, you can make use of it.

Internal Linking for blogging

Internal linking is a search engine optimisation technique that is very effective and comes with various benefits:

  • Make it easy for search engines to find your latest content on your domain.
  • Gives clarification to search engines of what the page is about.
  • Allow users to access more information about the topic by clicking on the link.
  • Keep the reader on your website longer.

You can use this technique to manage your website traffic and also to reduce the bouncing rate for a long period.

Many people avoid including keywords in the main anchor text. But the truth is that this action is allowed and you will not be penalised for such an act.


Your blog content shouldn’t be too short, but also not too long either unless the subject requires it. The minimum number of words that you should use is 500.

Longer content will perform better in terms of SEO, but you don’t want it to be so long that it takes the readers too long to read unless it is engaging. The ideal length of a blog post should be between 700 – 1200 words.

What matters most is quality content and not the number of words you have. The only time you can attempt to publish a long post on your blog is when you are experienced and skilled as a writer.

That is because you must be able to promote each topic using informative content and unique visual images.  

Moreover, do not forget that your content must be interesting and well written so that it can easily attract visitors.

The most effective and reliable SEO tool used to market businesses is a blog. Each blog post increases your websites chance of getting a better ranking. Therefore, make good use of these SEO tips to write yourself a killer blog post.

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