MARKETING TACTICS THAT COST TIME, NOT MONEY
Forget your budget constraints and take matters into your own hands by making use of some of these creative tactics that won’t cost you a dime.
1. HOST A WEBINAR
Be it training, promotion, or even introducing new technology, webinars allow you to disseminate information about your products or services across geographical boundaries.
Seek out other players in your industry who might be interested in conducting joint webinars.
2. START A BLOG
If you don’t already have one, start a blog related to your industry. Make use of platforms like WordPress or Blogspot to get started. Make sure you post content regularly to keep it fresh and alive.
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Make the most of your blogs by learning to write articles attractive to search engines.
3. CROSS PROMOTE
Smaller businesses tend to team up with other companies to engage in a cross-promotion which is mutually beneficial to both parties.
However, this is not done with immediate competitors, but rather with complementary businesses. For example, a jewellery designer can collaborate with a fashion house.
4. COMMENT ON BLOGS (RELATED TO YOUR NICHE)
Monitor the internet for blogs and websites that relate to your industry. Not only will this keep you updated, but will give you a taste of the kind of audience you need to reach out to.
Use the comments section on blogs to promote your brand. However, you need to be smart about it and weave it into a comment. No one pays attention to just the link or blatant advertisements, and it’s spammy!
5. RUN A CONTEST
Social media contests are both cost-effective and a great way of engaging audiences. The prizes on offer need not be expensive items. Even movie tickets can draw interested participants.
Collaborate with local contests and events to see if your products or services can be given away as prizes – a means to promote your business.
A super way to marketing and engaging with more customers.
6. UPSELL EXISTING CUSTOMERS
Target your existing customers and market your products to get them to either upgrade or enhance their purchases of your product.
For example, if a customer attempts to buy a mobile phone, present him with other cell phones with varied options that might be expensive.
7. TALK TO YOUR FANS
Engage with your audiences, either online or offline. It is essential to understand that people do not like being reminded that they are the source of your revenue.
Try and build a connection that goes beyond the product. This will seek to enhance your brand reputation.
8. CREATE AN EXPERIENCE, NOT A PRODUCT
With audiences bombarded with advertisements, it is the experience and not the product that makes a mark.
Purchase of a product has an emotional connect. Learn to appeal to the needs and emotions of your customer while effectively putting across how your product can improve their lives.
9. BUILD AN EMAIL DATABASE
Make sure that visitors to your website sign up by offering them either discounts or other freebies.
This will help you build an email database that you can then use to address your marketing emails and promotions directly.
10. UTILISE SEO
Attracting potential customers to your website involves engaging in SEO techniques. Learn SEO tools to identify the terms that are most relevant to your business and then weave them into your content.
11. LISTEN TO CUSTOMERS
Stay connected to your customers by providing them with avenues to reach out to you.
Address concerns with quality and strives to provide after-sales care whenever possible. Learn how to listen to and deal with criticism, as your mistakes will help you improve your services.
12. CREATE INFOGRAPHICS
Use infographics to distil complex information, or to even present text-heavy information in a fun and interactive manner.
Not only are these easy to understand, but you’ll find that they are highly circulated. With the right kind of branding, your unique infographic might help take your brand places.
Create infographics free with Canva.
13. RECYCLE OLD CONTENT
Your existing content can be re-purposed to form new content. For example, you could compile your blog posts into an ebook or create tutorials out of your webinars.
Use your old product descriptions to chronicle how your company has evolved. The options are endless.
14. UTILISE FACEBOOK
Use Facebook and other social media platforms to promote your business.
Create and maintain dedicated networks on each social network to reach out to larger audiences and to facilitate instant communication.
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15. WRITE HOW-TO ARTICLES
Populate your business blog with how-to articles. These could be in the form of text or even video tutorials of products relating to your business. For example, A bakery blog can write about a recipe or two of some of its offerings.
16. RECORD A WEEKLY PODCAST
Add a weekly or fortnightly podcast to jazz up your blog. Seek out people related to your industry and interview them to create exciting clips for your audiences.
17. APPLY ONLINE FOR BUSINESS AWARDS
Enhance the business experience for your customers by putting a reward system in place to keep them coming back for more. For example, your 10th customer of the day gets a 10% discount on your products.
18. LIST YOUR COMPANY ON GOOGLE MAPS
Audiences need to be able to know exactly where your business is located. Make sure your business is visible on Google maps.
You can edit your business listings to add information to include details like office hours and additional phone numbers etc.
19. CREATE A LINKEDIN GROUP
LinkedIn is a great space to enhance your professional network. Join groups, strike up conversations, and get into the practice of recommending other businesses in order to build your network, while drawing attention to your brand.
Set up a LinkedIn group for your business and target market. For example, a business that deals with handmade soap can set up a group to connect with other similar businesses.
20. CREATE FRESH, SHAREABLE CONTENT
Strive to be creative with your content. Viral content is seldom a matter of luck but is a result of effective strategy and quality of content.
Creating compelling content is a cumbersome task, but this content can help elevate your brand to impossibly high levels.
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21. CREATE A YOUTUBE VIDEO
Youtube has a massive audience with 5 billion video views daily and 2 billion subscribers.
People love to watch things, an original video with a hint of humour works excellent, and you can share that on your social media.
Video marketing on Facebook has much more engagement than a picture. A perfect platform to get your message out to your followers and beyond.