PERFECT MARKETING STEPS FOR START-UPS AND EXISTING BUSINESSES
You need a sound marketing strategy to develop your business. When your marketing strategy is executed correctly, it will help you reach unlimited customers and achieve spectacular success. So what are the key sections that should be included in your marketing strategy?
1. EXECUTIVE SUMMARY
This section should summarise other parts of your marketing strategy. It should be completed in the end. The executive summary is there to give a quick overview of your marketing plan.
2. TARGET CUSTOMERS
Who are your target customers? In this section, you should define their age, gender, interests, wants, and needs. To launch highly targeted ad campaigns, you should know who your customers are.
Your unique selling proposition (USP) is what distinguishes you from your competitors. It’s something that is unique to your company and is compelling to customers
4. POSITIONING AND PRICING STRATEGY
Your pricing should align with your positioning strategy. If you want to position your company as a premier brand, you can’t afford to sell dirt cheap items. Discuss your pricing strategy here.
5. DISTRIBUTION PLAN
How will customers buy from you? Do you intend to sell your products directly to your customers? Or will they have to buy from other retailers? This section should explain all these points.
Offers are deals that you use to entice customers. They may include money-back guarantees, free trials, and discount offers.
7. MARKETING COLLATERAL
Your marketing materials include your email newsletter, website, catalogues, brochures, and business cards etc. These are the items you use to market your business.
8. PROMOTIONS STRATEGY
This section should explain how you will promote your business and reach more customers. Your promotional tactics can include press releases, print and television ads, event marketing, and online advertising.
9. ONLINE MARKETING
Your customers are now mostly online, and that explains why you should have an online marketing strategy. Your online promotion strategy should have four key components: SEO strategy, keyword strategy, online advertising strategy, and social media strategy.
10. CONVERSION STRATEGY
These are the techniques you will have to employ to turn potential customers into actual customers. By showing testimonials and improving your sales copy, you will be able to boost conversions. Give a quick overview of your conversion strategies in this section.
11. PARTNERSHIPS AND JOINT VENTURES
These are the partnerships and deals you sign with other organizations. Create a list of companies who will make the right partners
12. REFERRAL PROGRAMS
A good referral program will help you reach more customers. Create a referral strategy that will encourage your customers to refer you to other customers.
13. WAYS TO INCREASE TRANSACTION PRICES
The transaction price is the amount customers pay you when they buy your products or services. By increasing your transaction prices, you will be able to make more profits. In this section, you should explore ways to improve the transaction price.
14. RETENTION STRATEGY
Retaining your existing customers is more comfortable than getting new customers. Your retention strategies can include customer loyalty programs and monthly newsletters. Briefly explain your retention strategies here.
15. FINANCIAL PROJECTIONS
Your financial projections should give an estimate of your projected revenue and expected expenses.
The Secret Ingredient of Any Successful Content Marketing Strategy
You are spending thousands of pounds every year on advertising and marketing, but you still manage to lose existing customers. Is there something lacking? Maybe there’s a simple but effective secret ingredient missing from your content marketing strategy. Courage.
Yes, courage is that special ingredient that is present in all successful content marketing strategies. Entrepreneurs who are not afraid to speak their minds are the ones who gain success in their campaigns. Here’s how you can incorporate courage in your strategy.
It takes courage to present your perspective on things. Try to give real nuggets of wisdom instead of the same old annoying advice everyone is giving. No matter what your niche is, you must have some tidbits of information that a newbie is looking for. Enlighten them.
TRUST YOUR CUSTOMERS
Trust is not a one-way thing. While your customers trust you; you also have to trust them. If you provide them value, they will reward you with sales and attention over a long time. Their loyalty is what you seek. And it takes courage to place your trust in them.
LONG TERM PLAYER
Content marketing is not about a short term thing. You need to invest time and money and not expect quick results. People who are impatient, give up too soon and drop out of the content marketing plan.
If you are still in the game, you are doing it right. It means you have the courage to invest time and money in the project without getting immediate results.
Yes, coupons attract customers. Discounts will give you a sales surge. But that’s short-lived. Can you resist the temptation of putting a coupon in the core of your strategy? Your customer will become more loyal not because of coupons, but because of real value.
Coupons are a one-time thing, but trust and value stay for long. It takes courage to resist the coupon and quick discount options and stick to value – which pays off in the long run. Be a farmer, not a hunter.
INTERACT WITH PEOPLE
Have a social media presence. Interact with your customers on a one-to-one basis. It would need a lot of courage.
People would post their problems openly. But then, as you resolve the issues, you will form a positive brand image. Not a lot of companies do this because they lack the courage of letting customers post their problems so candidly. But give them a platform.
If your customers know that they can reach out to you quickly, and you WILL listen to them; they will be loyal to you. This strategy will also win you, new customers.
The secret ingredient – courage – is not something that you can buy or learn. You need to develop it. Understand that it’s YOUR content marketing strategy.
You can mould it in whatever way you like. Pretending that you care doesn’t work anymore, you have to care about your customers. This will always work – and will take your brand a long way towards success.